I've been dabbling with Facebook Boosts and feel like I've finally got a handle on it. What I've discovered is that boosting an engaging post can help me find new followers and a targeted audience for my content with minimal investment.
First, it is very important to choose the right content to boost. It must spur action from the reader. It could be a post you've written about a hot topic that most of your target audience would want to read. Or you might want to promote a new product. Recently, I successfully boosted a post that offered a free product from my TPT store. If it's not interesting, no amount of boosting will motivate the reader to engage.
The next part is critical. How will you choose the right audience for your content? You have three choices. Below are a few graphics to help guide you through this process.
You can probably tell which choice I think is best. Choosing my target audience is where I've had the most success. Earlier this week, I boosted a post for two days at a cost of $15. My goal was to boost my "likes" and TPT traffic prior to a sale. Here are the results.
This is what I call a "bang for my buck"! I have spend many dollars participating in giveaways, linkies, raffles, etc. None of them is as fruitful as the Facebook boost has been for me.
Your situation may be totally different. But I hope I've given you a little insight on a tool that many don't know much about.
Here are the numbers from my latest FB "Boost"(6/11/15). So far, I've spent $17.64.
|That's 505 visits to my blog and 38 new TPT likes!|
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