Wednesday, December 31, 2014

Widgets

Boosting Your Facebook Post


Have you ever wondered if you would get your money's worth out of boosting a Facebook post?  So did I!  

I've been dabbling with Facebook Boosts and feel like I've finally got a handle on it.  What I've discovered is that boosting an engaging post can help me find new followers and a targeted audience for my content with minimal investment.  

First, it is very important to choose the right content to boost.  It must spur action from the reader.  It could be a post you've written about a hot topic that most of your target audience would want to read. Or you might want to promote a new product.  Recently, I successfully boosted a post that offered a free product from my TPT store.  If it's not interesting, no amount of boosting will motivate the reader to engage. 

The next part is critical.  How will you choose the right audience for your content?  You have three choices. Below are a few graphics to help guide you through this process. 

Choice #1


Choice #2 


Choice #3


You can probably tell which choice I think is best.  Choosing my target audience is where I've had the most success.  Earlier this week, I boosted a post for two days at a cost of $15.  My goal was to boost my "likes" and TPT traffic prior to a sale.  Here are the results.

This is what I call a "bang for my buck"!  I have spend many dollars participating in giveaways, linkies, raffles, etc.  None of them is as fruitful as the Facebook boost has been for me.

Your situation may be totally different.  But I hope I've given you a little insight on a tool that many don't know much about.  

UPDATE:

Here are the numbers from my latest FB "Boost"(6/11/15).  So far, I've spent $17.64. 


That's 505 visits to my blog and 38 new TPT likes!

If you think your friends might like to see this post, please pin it for share it on your FB page.  As always, I'd LOVE to hear your 
comments! 

10 comments:

  1. Great post! Thanks for sharing! I'm going to have to try this now :)

    Jess

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  2. Thanks for breaking this down! I've never done this but it looks like a great way to promote!

    Brandi
    Swinging for Success

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  4. Diane, This is soooo good! I've been working hard this past couple months with 'how to get out there'. I've stared at the FB boost many times, but it's so helpful to know you've gone the route and have good information/insight to share. I will be evaluating some posts and move toward giving this a try. Thank you for your time and generous sharing. Annie

    The Red Brick Road Teacher

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  5. Thanks for sharing this! I'm just getting started with a Facebook page for my TpT business and wasn't at all sure how boosting worked. Your explanation makes it so clear! I've bookmarked this to come back to when I'm ready.

    Anita
    Innovations in Technology

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  6. I'm so happy I ran across this post! I've always wondered whether to boost a post or not...but I will for sure have to try it soon! Thanks for the tips!

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  7. Thank you for sharing! It's always helpful to see how some strategies work with actual results!
    Stavroula Kampakou

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  8. Thanks so much for sharing this great information!

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  9. I have been thinking about boosting a FB post! Thanks for showing the different options and possible results.

    Kay @ Sommer’s Lion Pride

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